NEW YORK -- Apple Inc. said Friday that it was "stunned" to find that its iPhones have for years been using a "totally wrong" formula to determine how many bars of signal strength they are getting.
Apple said that's the reason behind widespread complaints from users that the latest model, iPhone 4, can show a sudden plunge in signal strength when they hold it in a way that covers a small black strip on one edge of the phone. Users online have jokingly called this the "death grip" for the phone.
That drop seems exaggerated because the phone can wrongly display four or five bars of signal strength when it shouldn't, Apple said.
"Their big drop in bars is because their high bars were never real in the first place," the company said in a letter to users.
Apple launched the iPhone 4 on June 24 in the U.S. and four other countries.
Some outside engineers and users have blamed the iPhone 4's apparent reception problems on the novel design that incorporates its antenna into the case. But the company said that any phone will show reduced reception if held in a way that covers the antenna, usually mounted at the rear and bottom of a phone. It maintains that iPhone 4's wireless performance is better than previous models. And it said the incorrect signal-strength formula existed in the original iPhone, launched in 2007.
Apple, which is based in Cupertino, Calif., said it will fix its signal strength formula to conform to other AT&T phones through a free software update for iPhone models 3G, 3Gs and 4 within a few weeks.
"We are also making bars 1, 2 and 3 a bit taller so they will be easier to see," Apple said.
Despite recurring complaints about dropped calls and slow data service, particularly in the U.S., the iPhone is a standout success, with each model selling faster than the previous one. Apple said it sold 1.7 million iPhone 4s in its first three days, essentially running out of stock.
AT&T Inc., the exclusive iPhone carrier in the U.S., has faced much of the users' blame for dropped calls and poor wireless performance. Apple apologized to customers Friday "for any anxiety we may have caused."
Source: Dlsreports
Showing posts with label New Tech. Show all posts
Showing posts with label New Tech. Show all posts
Saturday, July 3, 2010
Tuesday, June 29, 2010
‘iAd’ Mobile Ad Platform Unveils in April as Apple-Google War Heats Up
Apple is planning to launch a new mobile ad platform in April, and Apple chief Steve Jobs is calling the platform Apple’s “next big thing.”
News such as this has been expected since Apple purchased mobile ad developer Quattro in January.
Apple will unveil the new iAd platform to agencies April 7, reports MediaPost.
Details Still Scanty
No details have been released about the new mobile ad system, though some speculation has it that Apple may offer hypertargeting capabilities which would allow advertisers to target consumers based on their geographic proximity to specific locations, which could lead to location-based advertising beyond what is possible now.
Others say Apple could potentially control ads on any screen connected to an operating system, turning off the content or application if the user isn’t paying attention to the ads.
Fast Company, analyzing info from Quattro’s website, says the offering will likely be an ultra-precise, user-targeting ad placement system with an analytics package to go along with it. It may be intertwined into the iPhone’s code so developers can access it through apps.
Battling with Google for the Mobile Ad Space
Apple is attempting to move fully into the mobile ad space early, before Google - which purchased mobile ad platform AdMob reportedly at the eleventh hour just as Apple was negotiating to nab it first - can move in and dominate it.
Google and Apple’s interests have begun to overlap, and a fierce rivalry seems to be about to take place for the mobile space. A recent report from Juniper indicated that Apple is thought to be considering ways to replace Google with Microsoft’s Bing as the iPhone’s default search engine, writes eWeek.
The mobile ad space is poised to boom, with mobile advertising expecting to reach $6 billion by 2014, according to Juniper. Presaging the boom were merger and acquisition transactions in 2009: while the online media and tech sector saw M&A activity decline 21% for the year, transactions in the mobile media and tech space doubled during that time, with total transaction value jumping more than 400%
SOURCE: MediaBuyerPlanner
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